Whether a website, marketing campaign, museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, The Pocket Universal Principles of Design is like a Swiss Army knife of...

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary...

In this fascinating lecture, Professor Lidwell takes you inside the meanings behind these two elemental colors. You focus on two specific contexts for black and white: competitive contexts (where black signals aggression and white signals submission) and moral contexts (where black signals evil and white signals goodness).

Why is yellow the most vibrant color to the human eye? How does the human eye detect yellow wavelengths so effectively? Why is there such a fine line between "good" and "bad" shades of yellow? How can it work to help increase cognitive performance? Find the answers to these and other provocative questions in this richly detailed and rewarding lecture on one of nature's most powerful colors.

Begin your exploration of how colors affect you with a look at the general science behind color, first uncovered by Isaac Newton. Then, investigate the pervasive power of color on human behavior with a close look at how color shapes our perception of what food tastes like. Finally, discover the three core ideas that form the foundation of how all humans perceive, interpret, and respond to color.